Plaintiffs' bar advertising 'bolder' than rest of Big Law; Morgan & Morgan spends $60 million per year

June 15, 2017

“Compared with their counterparts in Big Law, the plaintiffs’ bar—especially personal injury lawyers—generally are bolder in advertising, willing to take risks and shell out lots of money for TV spots and billboards,” reports Law.com's John Flaherty.

Flaherty cites a 2015 ILR report which “found that lawyers were on track to spend $892 million on advertising in 2015, and that personal injury firms accounted for 23 of the top 25 Google keywords that link ads to online searches.”

John Morgan, principal at the Morgan & Morgan firm, says his firm “puts a strong emphasis on advertising with the goal of driving traffic to its call center and website” and spends “$60 million a year” on advertising.