Trial Lawyer Advertising

Misleading Lawsuit Advertising

As anyone who has ever watched daytime television knows, advertisements soliciting plaintiffs for lawsuits are nearly impossible to escape. In fact, the volume of these types of ads has more than tripled over the past decade. These commercials are not just annoying; in some instances, they are deceptive and dangerous. The problem is particularly serious in the prescription drug and medical device lawsuit advertisement context, where some patients stop taking life-saving medications because of deceiving information in trial lawyer advertisements. Read More...

ILR’s trial lawyer advertising program focuses on addressing this deceptive advertising by advocating for safeguards to prevent consumers and patients from being harmed in the name of trial lawyers looking to make a profit. Further oversight and enforcement would ensure that trial lawyer profit does not come before public health. ILR works to engage federal regulatory and enforcement agencies, state legislators, and state attorneys general, to rein in misleading lawsuit advertising that is harming, and in some instances, killing patients.

01/01/2019

Suggested Resources

Research
  • Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    April 13, 2020

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors. Read More

  • Bad for Your Health: <br>Lawsuit Advertising Implications and Solutions

    Bad for Your Health:
    Lawsuit Advertising Implications and Solutions

    October 24, 2017

    This paper documents the proliferation of alarmist, misleading ads soliciting the public to file lawsuits against prescription drug and medical device companies. The report explores how these ads exaggerate product risks, minimize benefits Read More

All Results for Trial Lawyer Advertising

  1. In the News Today - July 16, 2020

    July 16, 2020 | News

    ICYMI: Did Taxpayers Just Fund A Lawyer Advertising Boom?... Read More

  2. Did Taxpayers Just Fund A Lawsuit Advertising Boom?

    July 15, 2020 | News

    After falling in February of this year, advertising by and for lawyers is believed to have surged in March and nearly doubled by May to above 2019 levels, even as some law firms told the government they needed as much as $100 million in Paycheck Protection Program (PPP) loans to preserve jobs during the pandemic, according to a report in Legal Newsline. ... Read More

  3. In the News Today - July 9, 2020

    July 09, 2020 | News

    ICYMI: Mass Tort TV Advertising Surges During COVID Pandemic... Read More

  4. Mass Tort TV Advertising Surges During COVID Pandemic

    July 08, 2020 | News

    Television ads by law firms looking for clients for lawsuits against the makers of drugs and consumer products has increased in 2020 ... Read More

  5. ILR Research Review Volume 7 Issue 1

    June 29, 2020 | Research

    This edition of the ILR Research Review contains research examining the myriad liability challenges flowing from COVID-19 and describing potential administrative and legislative solutions, as well as papers dedicated to the ongoing crisis in securities litigation, the growth of and problems with the third party litigation funding industry, and insights into the strategy behind trial lawyer advertising.... Read More

  6. The Wall Street Journal: Stopping a Lawsuit Epidemic

    April 24, 2020 | News

    The world has not seen a pandemic like the coronavirus in a century. It will cost millions of Americans their jobs and tens of thousands of Americans their lives. While our nation struggles to address this pandemic and the recession it has created, we also face the possibility of a "lawsuit epidemic."... Read More

  7. In The News Today - April 16, 2020

    April 16, 2020 | News

    ILR's most recent research paper examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. ... Read More

  8. New Report Shows Trial Lawyers Bought $400 Million in Ads for Five Mass Torts

    April 15, 2020 | Blogs

    New Report Shows Trial Lawyers Bought $400 Million in Ads for Five Mass Torts... Read More

  9. Coronavirus Litigation Against Nursing Homes Takes Off in Tennessee

    April 14, 2020 | News

    Lawyers in Tennessee are already running commercials targeting nursing homes for coronavirus lawsuits, an effort that Tennessee's Health Care Association (THCA) calls "simply wrong," according to a report in Legal Newsline. ... Read More

  10. Gaming the System: ILR's Newest Research

    April 13, 2020 | News

    ILR's newest research paper, "Gaming the System," examines five of the biggest mass tort lawsuits in recent history, documenting how plaintiffs' lawyers and lawsuit generators spent over $400 million to amass clients, pressure settlements, and perhaps even influence juries. ... Read More