As anyone who has ever watched daytime television knows, advertisements soliciting plaintiffs for lawsuits are nearly impossible to escape. In fact, the volume of these types of ads has more than tripled over the past decade. These commercials are not just annoying; in some instances, they are deceptive and dangerous. The problem is particularly serious in the prescription drug and medical device lawsuit advertisement context, where some patients stop taking life-saving medications because of deceiving information in trial lawyer advertisements. Read More...
ILR’s trial lawyer advertising program focuses on addressing this deceptive advertising by advocating for safeguards to prevent consumers and patients from being harmed in the name of trial lawyers looking to make a profit. Further oversight and enforcement would ensure that trial lawyer profit does not come before public health. ILR works to engage federal regulatory and enforcement agencies, state legislators, and state attorneys general, to rein in misleading lawsuit advertising that is harming, and in some instances, killing patients.
Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors. Read More
This paper documents the proliferation of alarmist, misleading ads soliciting the public to file lawsuits against prescription drug and medical device companies. The report explores how these ads exaggerate product risks, minimize benefits Read More
Gilead Sciences Inc. has asked a California federal court to admonish a plaintiff's firm representing people who have taken the anti-HIV drug Truvada and related products, alleging that the firm's ads regarding the drug's effects ... Read More
After falling in February of this year, advertising by and for lawyers is believed to have surged in March and nearly doubled by May to above 2019 levels, even as some law firms told the government they needed as much as $100 million in Paycheck Protection Program (PPP) loans to preserve jobs during the pandemic, according to a report in Legal Newsline. ... Read More
This edition of the ILR Research Review contains research examining the myriad liability challenges flowing from COVID-19 and describing potential administrative and legislative solutions, as well as papers dedicated to the ongoing crisis in securities litigation, the growth of and problems with the third party litigation funding industry, and insights into the strategy behind trial lawyer advertising.... Read More
The world has not seen a pandemic like the coronavirus in a century. It will cost millions of Americans their jobs and tens of thousands of Americans their lives. While our nation struggles to address this pandemic and the recession it has created, we also face the possibility of a "lawsuit epidemic."... Read More
Lawyers in Tennessee are already running commercials targeting nursing homes for coronavirus lawsuits, an effort that Tennessee's Health Care Association (THCA) calls "simply wrong," according to a report in Legal Newsline. ... Read More
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The 2019 Lawsuit Climate Survey: Ranking the States was conducted for the U.S. Chamber Institute for Legal Reform by The Harris Poll to explore how fair and reasonable state liability systems are perceived to be by U.S. businesses.