Trial Lawyer Advertising

Misleading Lawsuit Advertising

As anyone who has ever watched daytime television knows, advertisements soliciting plaintiffs for lawsuits are nearly impossible to escape. In fact, the volume of these types of ads has more than tripled over the past decade. These commercials are not just annoying; in some instances, they are deceptive and dangerous. The problem is particularly serious in the prescription drug and medical device lawsuit advertisement context, where some patients stop taking life-saving medications because of deceiving information in trial lawyer advertisements. Read More...

ILR’s trial lawyer advertising program focuses on addressing this deceptive advertising by advocating for safeguards to prevent consumers and patients from being harmed in the name of trial lawyers looking to make a profit. Further oversight and enforcement would ensure that trial lawyer profit does not come before public health. ILR works to engage federal regulatory and enforcement agencies, state legislators, and state attorneys general, to rein in misleading lawsuit advertising that is harming, and in some instances, killing patients.

01/01/2019

Suggested Resources

Research
  • Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    April 13, 2020

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors. Read More

  • Bad for Your Health: <br>Lawsuit Advertising Implications and Solutions

    Bad for Your Health:
    Lawsuit Advertising Implications and Solutions

    October 24, 2017

    This paper documents the proliferation of alarmist, misleading ads soliciting the public to file lawsuits against prescription drug and medical device companies. The report explores how these ads exaggerate product risks, minimize benefits Read More

All Results for Trial Lawyer Advertising

  1. The Wall Street Journal: Stopping a Lawsuit Epidemic

    April 24, 2020 | News

    The world has not seen a pandemic like the coronavirus in a century. It will cost millions of Americans their jobs and tens of thousands of Americans their lives. While our nation struggles to address this pandemic and the recession it has created, we also face the possibility of a "lawsuit epidemic."... Read More

  2. In The News Today - April 16, 2020

    April 16, 2020 | News

    ILR's most recent research paper examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. ... Read More

  3. New Report Shows Trial Lawyers Bought $400 Million in Ads for Five Mass Torts

    April 15, 2020 | Blogs

    New Report Shows Trial Lawyers Bought $400 Million in Ads for Five Mass Torts... Read More

  4. Coronavirus Litigation Against Nursing Homes Takes Off in Tennessee

    April 14, 2020 | News

    Lawyers in Tennessee are already running commercials targeting nursing homes for coronavirus lawsuits, an effort that Tennessee's Health Care Association (THCA) calls "simply wrong," according to a report in Legal Newsline. ... Read More

  5. Gaming the System: ILR's Newest Research

    April 13, 2020 | News

    ILR's newest research paper, "Gaming the System," examines five of the biggest mass tort lawsuits in recent history, documenting how plaintiffs' lawyers and lawsuit generators spent over $400 million to amass clients, pressure settlements, and perhaps even influence juries. ... Read More

  6. Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    April 13, 2020 | Research

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors.... Read More

  7. In the News Today -March 13, 2020

    March 13, 2020 | News

    Trial Lawyers Ads Are Impacting on The Cost of Insurance for the Trucking Industry: While many factors are contributing to increased insurance costs, including equipment repair, increased safety measures, and rising medical costs, the most damaging culprit might be trial lawyer billboards. ... Read More

  8. FTC Will "Continue To Monitor" Lawyer Advertising Following Warnings

    December 09, 2019 | News

    After the U.S. Federal Trade Commission (FTC) warned several plaintiffs' law firms and lead generators, an FTC official told Law.com that the agency will continue to "monitor" the issue for new developments.... Read More

  9. Trial Lawyer Advertising Can Fuel Life Sciences Litigation, Attorneys Say

    December 06, 2019 | News

    Two attorneys with the DLA Piper law firm say trial lawyer advertising, combined with lower standards for mass tort lawsuits, can fuel litigation against the life sciences industry.... Read More

  10. Misleading TV Ads Make Trial Lawyers Rich

    November 26, 2019 | News

    Beyond inflating litigation, lawsuit ads can create serious and negative public health impacts. ... Read More