Trial Lawyer Advertising

Misleading Lawsuit Advertising

As anyone who has ever watched daytime television knows, advertisements soliciting plaintiffs for lawsuits are nearly impossible to escape. In fact, the volume of these types of ads has more than tripled over the past decade. These commercials are not just annoying; in some instances, they are deceptive and dangerous. The problem is particularly serious in the prescription drug and medical device lawsuit advertisement context, where some patients stop taking life-saving medications because of deceiving information in trial lawyer advertisements. Read More...

ILR’s trial lawyer advertising program focuses on addressing this deceptive advertising by advocating for safeguards to prevent consumers and patients from being harmed in the name of trial lawyers looking to make a profit. Further oversight and enforcement would ensure that trial lawyer profit does not come before public health. ILR works to engage federal regulatory and enforcement agencies, state legislators, and state attorneys general, to rein in misleading lawsuit advertising that is harming, and in some instances, killing patients.

01/01/2019

Suggested Resources

Research
  • Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    April 13, 2020

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors. Read More

  • Bad for Your Health: <br>Lawsuit Advertising Implications and Solutions

    Bad for Your Health:
    Lawsuit Advertising Implications and Solutions

    October 24, 2017

    This paper documents the proliferation of alarmist, misleading ads soliciting the public to file lawsuits against prescription drug and medical device companies. The report explores how these ads exaggerate product risks, minimize benefits Read More

All Results for Trial Lawyer Advertising

  1. Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    April 13, 2020 | Research

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors.... Read More

  2. In the News Today -March 13, 2020

    March 13, 2020 | News

    Trial Lawyers Ads Are Impacting on The Cost of Insurance for the Trucking Industry: While many factors are contributing to increased insurance costs, including equipment repair, increased safety measures, and rising medical costs, the most damaging culprit might be trial lawyer billboards. ... Read More

  3. FTC Will "Continue To Monitor" Lawyer Advertising Following Warnings

    December 09, 2019 | News

    After the U.S. Federal Trade Commission (FTC) warned several plaintiffs' law firms and lead generators, an FTC official told Law.com that the agency will continue to "monitor" the issue for new developments.... Read More

  4. Trial Lawyer Advertising Can Fuel Life Sciences Litigation, Attorneys Say

    December 06, 2019 | News

    Two attorneys with the DLA Piper law firm say trial lawyer advertising, combined with lower standards for mass tort lawsuits, can fuel litigation against the life sciences industry.... Read More

  5. Misleading TV Ads Make Trial Lawyers Rich

    November 26, 2019 | News

    Beyond inflating litigation, lawsuit ads can create serious and negative public health impacts. ... Read More

  6. The Mass Tort Advertising Machine

    November 26, 2019 | News

    Plaintiffs' lawyers have spent tens of millions of dollars on ads recruiting plaintiffs against Roundup, Bayer-Monsanto's glyphosate-based weed-killer, and that spending is paying off.... Read More

  7. The Mass Tort Advertising Machine

    November 26, 2019 | Blogs

    Plaintiffs' lawyers have spent tens of millions of dollars on ads recruiting plaintiffs against Roundup, Bayer-Monsanto's glyphosate-based weed-killer, and that spending is paying off.... Read More

  8. "FTC Warning On Plaintiffs Bar Advertising Is Timely"

    October 10, 2019 | News

    A partner at the Reed Smith law firm said in a Law360 analysis piece that the Federal Trade Commission's (FTC) warning letters over misleading lawyer advertising "might be another step toward curtailing some of the problematic behavior" in litigation.... Read More

  9. FTC Warnings Come As Lawyers Spend Millions on Drug Lawsuit Ads

    October 03, 2019 | News

    The Federal Trade Commission (FTC) sent warning letters to several lawyers and lead generators over their potentially misleading television advertisements, Legal Newsline reports.... Read More

  10. In the News Today - September 26, 2019

    September 26, 2019 | News

    New Study Finds Big Swing in Judicial Decisions After Election; Funders, Advertisers "Pouring Money" Into Medical Device Litigation... Read More