Trial Lawyer Advertising

Misleading Lawsuit Advertising

As anyone who has ever watched daytime television knows, advertisements soliciting plaintiffs for lawsuits are nearly impossible to escape. In fact, the volume of these types of ads has more than tripled over the past decade. These commercials are not just annoying; in some instances, they are deceptive and dangerous. The problem is particularly serious in the prescription drug and medical device lawsuit advertisement context, where some patients stop taking life-saving medications because of deceiving information in trial lawyer advertisements. Read More...

ILR’s trial lawyer advertising program focuses on addressing this deceptive advertising by advocating for safeguards to prevent consumers and patients from being harmed in the name of trial lawyers looking to make a profit. Further oversight and enforcement would ensure that trial lawyer profit does not come before public health. ILR works to engage federal regulatory and enforcement agencies, state legislators, and state attorneys general, to rein in misleading lawsuit advertising that is harming, and in some instances, killing patients.


Suggested Resources

  • Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle

    April 13, 2020

    Gaming the System: How Lawsuit Advertising Drives the Litigation Lifecycle examines the billion-dollar TV lawsuit advertising industry through five of the biggest mass tort litigations in recent history. The report shows how plaintiffs' lawyers and lawsuit aggregators spent $400 million to target ads at critical turning points across those five mass torts. But this isn't just a marketing campaign-it's an example of a highly problematic, frequently deceptive industry that can pose a risk for public health and mislead consumers and jurors. Read More

  • Bad for Your Health: <br>Lawsuit Advertising Implications and Solutions

    Bad for Your Health:
    Lawsuit Advertising Implications and Solutions

    October 24, 2017

    This paper documents the proliferation of alarmist, misleading ads soliciting the public to file lawsuits against prescription drug and medical device companies. The report explores how these ads exaggerate product risks, minimize benefits Read More

All Results for Trial Lawyer Advertising

  1. FTC Warns Lawyers About Misleading Mass Tort Ads

    September 25, 2019 | News

    The Federal Trade Commission (FTC) yesterday warned seven lawyers and lawsuit lead generators that their advertisements may be deceptive and potentially illegal, Reuters reports.... Read More

  2. NPR Highlights Trial Lawyer "Referral Mills," Advertising Bonanza

    July 03, 2019 | Blogs

    A recent spree of lawsuit advertising to recruit plaintiffs for Roundup weed-killer litigation is just the latest example of the trial lawyer "money machine" in action, according to reporting from National Public Radio's Marketplace Morning Report. ... Read More

  3. California Legislature Refuses to Rein in Misleading Drug Lawsuit Ads

    July 12, 2018 | Blogs

    California plaintiffs' lawyers came out in force last week to stop a bill that would make deceptive drug lawsuit advertising by lawyers a violation of the state's major consumer protection law. The bill was unanimously passed by the California Assembly in May, but a hearing scheduled before the state Senate Judiciary Committee for July 3 was abruptly cancelled after the politically-powerful group, Consumer Attorneys of California, voiced its opposition. ... Read More

  4. In the News Today - July 12, 2018

    July 12, 2018 | News

    Calif. Lawmaker Who Killed Trial Lawyer Advertising Bill Accepted $650K In Contributions From Lawyers; "Moving Toward Disclosure of Third-Party Funding in Litigation;" West Virginia State Supreme Court Justice Resigns... Read More

  5. In the News Today - May 29, 2018

    May 29, 2018 | News

    California Senate Considering Bill to Regulate Medical Lawsuit Advertising; Personal Injury Lawyer Made $200K By Pocketing Lawsuit Loans on "Bogus" Lawsuits... Read More

  6. California Legislators Take on "Wild West" of Trial Attorney Advertising

    May 18, 2018 | News

    Yesterday, the California Assembly unanimously passed a bill to punish the practice of misleading attorney advertising for drug and medical device lawsuits, the Northern California Record reports. ... Read More

  7. California Assembly Passes Bill to Rein In Dangerous Trial Lawyer Advertising

    May 17, 2018 | Blogs

    This afternoon, the California State Assembly overwhelmingly passed A.B. 3217, a bill that would outlaw "materially misleading" drug and medical device lawsuit advertising.... Read More