California Legislator Introduces Bill to Regulate "Materially Misleading" Plaintiffs' Lawyer Advertising

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May 17, 2018

Calif. Assemblymember Marc Berman (D) introduced a bill this week that would regulate advertisements from plaintiffs’ lawyers that are “materially misleading,” Bloomberg Business reports.

The bill would consider an advertisement “materially misleading” if it “understates the benefits of a drug or device, or materially overstates the risk associated with the drug or device” by extending the California Consumer Legal Remedies Act. The president of the Civil Justice Association of California said the proposal is an ““important step in helping to protect the public health” since lawsuit advertising can have “an impact that goes beyond signing up people for lawsuits.”

Research from the U.S. Chamber Institute for Legal Reform found that lawsuit advertising has influenced people to stop taking their medication without consulting a doctor.