Yesterday, the California Assembly unanimously passed a bill to punish the practice of misleading attorney advertising for drug and medical device lawsuits, the Northern California Record reports. This marks the most significant step any state has taken yet to curb misleading lawsuit ads.
AB 3217 would classify these ads as unlawful under the state’s consumer protection statute. In particular, the bill specifies that an advertisement may be considered materially misleading if it understates the benefits of a drug or medical devices, or overstates the risks.
The unanimous support of the state Assembly suggests that concern for the public health consequences of misleading ads is widespread, and gives the measure strong momentum as it arrives in the California Senate.