Mass Tort TV Advertising Surges During COVID Pandemic

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July 08, 2020

Television ads by law firms looking for clients for lawsuits against the makers of drugs and consumer products has increased in 2020 according to a report in Reuters. Between January and May, lawyers and referral services spent $67 million on mass tort TV advertising, close to 7% from the same time last year.

"People have largely been at home, especially beginning at the pandemic, and probably watching more TV than ever before," Oriana Senatore, senior vice president for research at the U.S. Chamber of Commerce Institute for Litigation Reform (ILR), said. "So, it probably makes sense that plaintiff lawyers would want to capitalize on that."

Senatore noted that ILR has also seen a surge in ads, including those advising consumers they might have claims related to COVID-19.

07/08/2020